Rachel McPherson – 10 Things Your Competitors Can Teach You About Entrepreneurship

There’s no doubt that competition intensifies on a daily basis and that we need to develop a secret technique and devise a strategy to gain competitive advantage.

However, competitors are not only there to win over.They can be an invaluable source of knowledge ad experience and they can teach us how to leverage our productivity, increase our brand awareness and generally improve our workflow.

As much as it may seem that spying on our competitors is a bad thing, it actually only contributes to our business success. By scoping out the competition, we set a clear insight into what kind of techniques and tools they use to reach their ultimate goal.

Since There are a lot to learn about leadership and entrepreneurship from other local businesses, it’s kind a hard to ignore their work especially if they belong to the same industry and if you share the same audience.

Here are 10 things you can learn from your competitors about productivity across various aspects:

#1. Leverage your online marketing

Developing a vibrant online marketing strategy is not an easy task. It’s more like a mission you need take to reach the ultimate goal.

To see if your marketing strategy works, you need to consider what messages and visuals your competition use to communicate their ideas.

In this way, you will get a clear and quick understanding of the messages you should use to get your brand high in the top ranks.

#2. Improve user experience

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Social media is an omnipresent tool that helps you track your customers’ behavior and view their needs and requirements.

By reading the comments and the general feedback your competition’s customers leave on Social channels or blogs can help you find out more about their audience’s intelligence.

This can help you discover what kind of reactions your competition is trying to provoke.

#3. Create a company culture

Another important lesson you can learn from your competition is how to boost your teamwork productivity and create a healthy working atmosphere where efficiency and true team spirit will thrive.

The hiring literature and employment program your competition practices can give you much useful information how to design a culture and get the most of your team.

Since each project management life cycle requires special experts that will work towards the same goal, it’s important to hire people who are intent on creating a powerful teamwork that will deliver positive results.

#4. Assemble the right team

Some of the most successful gurus and leaders in a business point out how important it is to choose the right people for your team.

Successful businesses are rarely product of a one-man show.

The key is to hire people who are ambitious, knowledgeable and culture-fit. In other words, they need to be committed to their work and excellence and strive towards the same goal.

#5. Don’t get distracted by the chaos

No matter whether you are working in the office or with the remote team thousands of miles away, it can become quite fussy and chaotic once the tasks start piling up.

In such scenario, it’s important not to get distracted and continue making positive results. Although navigating this chaos can be difficult, it’s a challenge that becomes a part of a learning process on your road of achieving a long-term goal.

Another thing every successful entrepreneur uses is a project management tool. If you want to avoid chaotic state and keep your team in the loo, invest in a small business management software.

#6. Never stop learning

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Every single business leader who has an extensive experience in dealing with multiple challenges will tell you that the learning new things and acquiring new skills are a never-ending process.

The more people on your team who study processes, skills, and technology the better. To be able to keep up with ever-increasing demands of the market you should never stop learning and upgrade your knowledge.

This way, you will be able to anticipate changes and explore new opportunities.

#7. Manage your social media

One of the ways you can boost your brand’s visibility is to study how your competition uses social media.

Start exploring sites your competitors use and search for the results of their efforts.

Also, investigate your competitor’s activity on professional sites such as Linkedin and social sites they are not active on.

This will undoubtedly give you advantage and ensure your business growth especially once you find out what platforms your competitors are missing.

 #8. Listen

Every successful business owner knows how important is to listen not only to their employees but their customers as well.

While everybody likes to present themselves in the best possible light and to clearly outlay what their goals are, it’s also important to show a real interest what the other party has to say.

By listening to your customers you will know how to provide the right solutions and build successful business relationships.

#9. Investigate your competition

If you still haven’t learned the ropes of managing a business, do a small research on your competitors.

This will help you gain considerable insight into what tools and techniques they employ to reach the best possible results.

Find out what kind of eye-catching words they use and what kind of content they publish on their website.

Also, learn more about their business promotions and the way they address their target audience.

#10. Do a lot of research

Finally, don’t stop researching. The only way to increase your brand’s awareness and draw more customers is to continually search for new techniques and tools to leverage your business productivity.

You can also use Google Alerts to keep track of ongoing stream of information about your competitor’s strategy, performance and any obstacles they came across.

About Rachel McPherson

Rachel is currently working as the vice president of communications at ActiveCollab. After finishing her master's degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations. Contact - mcphersonrachelanne@gmail.com, www.activecollab.com,

Rachel is currently working as the vice president of communications at ActiveCollab. After finishing her master’s degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations. Contact – mcphersonrachelanne@gmail.com, www.activecollab.com,

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